Brian Focarino


+1 617 937 2347

Brian acts on behalf of some of the world’s most valuable and recognizable brands, as well as many of its most exciting and disruptive startups, across a full range of trademark, copyright, trade dress and advertising matters. His practice includes litigation in federal court and before administrative bodies, enforcement matters, clearance and availability counseling, domestic and global trademark prosecution and portfolio management, false and deceptive advertising and product claims, and counseling on intellectual property aspects of strategic corporate transactions. His clients include house names in Internet, digital and social media, entertainment companies, alcoholic beverage producers, ecommerce and multinational retail corporations, pharmaceutical and life sciences companies and financial firms. Brian serves as firmwide co-chair of Cooley’s Minority Associates’ Group, where he helps coordinate and execute Cooley’s strategic objective to recruit, support, and advance exceptional, diverse legal talent.

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  • William and Mary Law School
    JD, with honors, 2015

  • University of Edinburgh
    MSc, Linguistics
    with honors, 2012

  • College of William and Mary
    BA, Linguistics and Government
    with honors, 2011

Admissions & Credentials


Not admitted to practice in Massachusetts

Practice limited to services authorized by federal law


  • International Trademark Association, INTA Bulletin Committee (January 2018 - Present)

  • Landslide Magazine, Editorial Board (October 2017 - March 2018)

  • William & Mary Libraries, Board of Directors (July 2017 - Present)

  • American Bar Association, Section of Intellectual Property Law, Young Lawyer Fellow (June 2016 - Present)

  • International Trademark Association, Impact Studies Committee (January 2016 - December 2017))

  • Internet Law and Policy Foundry, Fellow (September 2015 - Present)

  • College of William & Mary, Young Guarde Council (May 2011 - Present)

Rankings & Accolades

    • 2018 Douglas N. Morton ’62 Young Alumni Service Award, William & Mary Alumni Association (Sept. 2018)

    • Rossman Memorial Award – Honorary Mention, US Patent and Trademark Office Society (Feb. 2017)

    • 1st Place, Georgia State University Intellectual Property Writing Competition (Sept. 2015)

    • 2nd Place, IDEA Student Intellectual Property Writing Competition, University of New Hampshire School of Law (June 2015)

    • 1st Place, Hon. William C. Conner Intellectual Property Law Writing Competition, New York Intellectual Property Law Association (May 2015)

    • Outstanding Member Award, William & Mary Business Law Review (May 2015)

    • Thalia V. Warnement Scholar in Intellectual Property Law, William & Mary Law School (2013 – 2015)

    • Lawrence W. I’Anson Scholar, William & Mary Law School (2012 – 2015)


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