Trademark, Copyright and Advertising
Why Cooley
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Globally coordinated trademark lawyers
Cooley’s international trademark, copyright and advertising team – 35+ lawyers and paralegals, one of the largest groups among AmLaw 50 firms – spans the US, UK and Europe, working seamlessly with a carefully vetted network of local counsel to protect brands across nearly 200 countries and jurisdictions worldwide. Advising innovators for 30+ years, we deliver coordinated trademark strategies that travel with our clients wherever business takes them.
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Business-first counsel at every company stage
We advise companies at every stage with strategic and commercially grounded trademark, copyright and advertising counsel designed to support growth and long-term enterprise value. From emerging startups to global industry leaders, 1,800+ clients rely on Cooley to help them adopt and protect their marks, secure and register copyrights, and develop sound advertising campaigns.
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Trademark strategies built for enforcement
Great trademark prosecution starts with an understanding of how brands are enforced and defended. Most of our international team brings experience across both litigation and prosecution. By integrating these perspectives across jurisdictions, we help clients build clearance, registration and enforcement programs that are practical, dispute-ready and inherently multinational.
Cooley’s team combines exceptional depth and breadth, with experienced attorneys across multiple practice areas who bring insight and technical expertise. Their collaboration and ability to scale the right mix of talent for each case ensures sophisticated matters are handled efficiently and effectively.
Frequently asked questions
What makes Cooley’s trademark strategy different from traditional global brand management?
Cooley designs trademark strategies with real-world enforcement and litigation in mind from day one, drawing on a team with deep experience counseling innovators in the clearance, prosecution, enforcement and disputes involving their marks – helping brands scale globally while reducing risk. This integrated approach reflects our focus on building brand programs that are commercially grounded and resilient under pressure.
Does Cooley advise on online brand protection, domain names and digital platforms?
Yes. Cooley advises clients on domain name counseling, registration and disputes, helping them address online brand protection, ecommerce-related rights issues and enforcement matters involving precedential Internet Corporation for Assigned Names and Numbers (ICANN) generic top-level domain (gTLD) matters and other proceedings related to the Uniform Domain-Name Dispute-Resolution Policy (UDRP) and Anticybersquatting Consumer Protection Act (ACPA). This experience positions us to help brands protect value and visibility in an increasingly digital, platform driven marketplace.
How does Cooley support brands facing modern challenges like AI, advertising compliance and cross border enforcement?
Cooley helps brands navigate emerging risks by combining deep regulatory insight, enforcement experience and globally coordinated execution. A key pillar of our artificial intelligence practice, our trademark, copyright and advertising lawyers help clients address AI-related brand misuse, evolving advertising standards and platform-driven compliance issues, while designing enforcement strategies that work across jurisdictions. Drawing on experience in both prosecution and disputes, we deliver practical guidance that helps brands respond quickly, manage risk and maintain consistency as markets, technologies and regulations continue to evolve.
What types of trademark issues does Cooley cover?
Cooley’s full life cycle counsel covers trademark clearance, prosecution, enforcement and litigation. Our areas of service include:
- Advertising counseling and litigation
- Anti-counterfeiting
- Copyright counseling, registration and litigation
- Customs registration and enforcement
- Domain name counseling and litigation, including the Uniform Domain-Name Dispute-Resolution Policy (UDRP), the Anticybersquatting Consumer Protection Act (ACPA) and cybersquatting actions
- Due diligence
- Licenses, assignments and coexistence agreements
- Name, image, and likeness
- Right of publicity
- Trademark clearance and policing enforcement
- Trademark litigation
- Trademark prosecution and portfolio management
Related Contacts
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