Trademark, Copyright and Advertising

Cooley has one of the largest global trademark groups of all the Am Law 50 law firms, with 25+ lawyers and paralegals across the US, UK and Europe. We represent 2,200+ companies worldwide in all aspects of trademark, copyright and advertising matters.

Our teams bring to bear decades of experience advising clients on all aspects of the selection, prosecution, protection and enforcement of trademark and related rights in the US and UK and across the European Union. The team also has extensive experience counseling clients on brand expansion, exploitation and licensing, both domestically and internationally. For filings and disputes in commercially significant markets outside of the US, UK and EU, we have a carefully vetted network of counsel with whom we partner in key jurisdictions around the world.

On the domain name front, our lawyers have shaped the expansion of the domain name system, with precedential victories in disputes involving the Internet Corporation for Assigned Names and Numbers (ICANN) Generic Top-Level Domains (gTLD) Program. We advise ecommerce platforms on cutting-edge online rights protection issues. We also handle broader intellectual property and corporate matters for emerging domain name registries – including rights protection, name reservation programs, dispute resolution, tax advice, share sales and regulatory/compliance matters.

Cooley’s philosophy is that excellent prosecution requires an understanding of the litigation process and the issues that arise in enforcement and defense. To that end, the vast majority of our international team members have experience in both litigation and prosecution. This comprehensive experience enables us to develop effective brand clearance, registration and enforcement programs that are – like our clients – multinational by nature.

Areas of practice

• Advertising counseling and litigation
• Anti-counterfeiting
• Copyright counseling, registration and litigation
• Customs registration and enforcement
• Defamation
• Domain name counseling and litigation, including the Uniform Domain-Name Dispute-Resolution Policy (UDRP), the Anticybersquatting Consumer Protection Act (ACPA) and cybersquatting actions
• Due diligence
• Internet-related counseling
• Licensing
• Privacy and publicity rights
• Promotions and publicity
• Trademark clearance and policing
• Trademark litigation
• Trademark prosecution and portfolio management