Cooley secured a successful resolution for Charlotte’s Web, a leader in the hemp-based cannabidiol (CBD) industry, in a federal trademark and false advertising dispute with AAXLL Supply Co, owner of the Balance CBD brand, in the Northern District of California. Charlotte's Web filed a complaint against AAXLL on April 17, 2020 in which it alleged that AAXLL infringed Charlotte's Web's rights in its CHARLOTTE'S WEB trademark and had misrepresented that certain AAXLL products shared a terpene profile with hemp cultivars developed by Charlotte's Web. Under a stipulated judgment, AAXLL acknowledged that the CHARLOTTE'S WEB mark is a valid and protectable trademark, all rights, title and interest to which are owned by Charlotte’s Web. AAXLL further admitted to trademark infringement and also agreed to stop using the CHARLOTTE'S WEB trademark in connection with advertising and promoting CBD products.
