Virtual Reality Developer Within Agrees to Sell to Meta

Los Angeles – November 5, 2021 – Cooley advised Within, a Los Angeles-based firm responsible for developing immersive virtual reality fitness app Supernatural, on its agreement to sell to Meta. Partners Anne Lieberman and Dave Young led the Cooley team advising Within.

With the acquisition of Within, Meta looks to broaden its VR and other ambitions into what it calls a “metaverse.” Within’s existing staff of coaches, choreographers and managers will remain on board after the acquisition, and Supernatural will operate as part of Meta’s Reality Labs division.

“We are excited because our partnership with Meta means we will have more resources to expand and bring you even more music, more creative ways to workout, more features and more social experiences for VR,” Chris Milk, CEO and head of fitness at Within, said in a blog post.

Founded in 2014 by Chris Milk and Aaron Koblin, Within builds and shares incredible immersive experiences that activate peoples’ minds, bodies, imaginations and hearts. The company creates products, original content, formats, proprietary software and tools for virtual and augmented reality entertainment, fitness and learning.

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Related Contacts
Anne Lieberman  Partner Los Angeles – Santa Monica, Los Angeles – Downtown
Dave Young  Partner Los Angeles – Santa Monica, Los Angeles – Downtown
Jacqueline Grise  Partner Washington, DC
Todd Gluth  Partner San Diego
Alessandra Murata  Partner Palo Alto
Jamie Leigh  Partner San Francisco
Sonya Erickson  Partner Seattle
Dee Bansal  Partner Washington, DC
David Navetta  Partner Colorado
Stacey A. Bradford  Special Counsel Washington, DC
Karen Tsai  Special Counsel Washington, DC
Kristin O'Hanlon  Special Counsel San Francisco
Nathan Baum  Associate New York
Cristina DeBiase  Associate Washington, DC
Andrew Bae  Associate Washington, DC
Lewis Loy  Associate Los Angeles – Santa Monica, Los Angeles – Downtown
Mor Agam  Associate New York
David Burns  Special Counsel Washington, DC
Kristopher Kleiner  Special Counsel Colorado
Claire Gibbs  Associate Washington, DC
Ross Eberly  Partner Los Angeles – Santa Monica, Los Angeles – Downtown
Nicollette R. Kirby  Associate Washington, DC
Eileen Leman  Associate Los Angeles – Downtown, Los Angeles – Santa Monica
Genevieve Lim Urban  Associate Seattle
Bryan Berman  Special Counsel Colorado
Maria Jose Cordero  Associate Palo Alto
Chelsea André  Associate Colorado
Leo Spicer-Phelps  Associate London
Andrew Epstein  Special Counsel Seattle