Virtual Reality Developer Within Agrees to Sell to Meta

Los Angeles – November 5, 2021 – Cooley advised Within, a Los Angeles-based firm responsible for developing immersive virtual reality fitness app Supernatural, on its agreement to sell to Meta. Partners Anne Lieberman and Dave Young led the Cooley team advising Within.

With the acquisition of Within, Meta looks to broaden its VR and other ambitions into what it calls a “metaverse.” Within’s existing staff of coaches, choreographers and managers will remain on board after the acquisition, and Supernatural will operate as part of Meta’s Reality Labs division.

“We are excited because our partnership with Meta means we will have more resources to expand and bring you even more music, more creative ways to workout, more features and more social experiences for VR,” Chris Milk, CEO and head of fitness at Within, said in a blog post.

Founded in 2014 by Chris Milk and Aaron Koblin, Within builds and shares incredible immersive experiences that activate peoples’ minds, bodies, imaginations and hearts. The company creates products, original content, formats, proprietary software and tools for virtual and augmented reality entertainment, fitness and learning.

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Related Contacts
Anne Lieberman Partner Los Angeles
Dave Young Partner Los Angeles
David Wittenstein Partner Washington, DC
Jacqueline Grise Partner Washington, DC
Todd Gluth Partner San Diego
Alessandra Murata Partner Palo Alto
Jamie Leigh Partner San Francisco
Sonya Erickson Partner Seattle
Dee Bansal Partner Washington, DC
David Navetta Partner Colorado
Stacey A. Bradford Special Counsel Washington, DC
Karen Tsai Special Counsel Washington, DC
Kristin O'Hanlon Special Counsel San Francisco
Nathan Baum Associate New York
Cristina DeBiase Associate Washington, DC
Andrew Bae Associate Washington, DC
Lewis Loy Associate Los Angeles
Mor Agam Associate New York
David Burns Associate Washington, DC
Benjamin D. Clark Associate Washington, DC
Kristopher Kleiner Associate Colorado
Claire Blakey Associate Washington, DC
Ross Eberly Associate Los Angeles
Nicollette R. Moser Associate Washington, DC
Eileen Leman Associate Los Angeles
Genevieve Lim Urban Associate Seattle
Bryan Berman Associate Colorado
Maria Jose Cordero Associate Palo Alto
Timothy Nguyen Associate San Francisco
Chelsea André Associate Palo Alto
Norita N. Mengu Associate Palo Alto
Kyle Canchola Associate Los Angeles
Leo Spicer-Phelps Associate London
Andrew Epstein Associate Seattle