London – February 19, 2019 – Cooley advised RTL Group subsidiary SpotX on its acquisition of Yospace Technologies, a leading ad insertion business. Partner David Bresnick led the Cooley team advising SpotX on the transaction.
Yospace has developed one of the most advanced technologies for server-side dynamic ad insertion (SSDAI), which allows the replacement of existing commercials from a broadcast stream with more targeted, personalised advertising. SSDAI is expected to become the de facto standard to seamlessly serve advertising spots in premium streaming environments.
“The acquisition of Yospace secures SpotX as a key technology to win, retain and scale premium media clients, including RTL Group broadcasters and streaming services,” Mike Shehan, CEO of SpotX, said in a statement. “We are thrilled about this RTL investment and the positive impact it will have on the future of SpotX.”
RTL Group is a leader across broadcast, content and digital, with interests in 60 television channels, eight video-on-demand platforms and 30 radio stations.
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