FacioMetrics Sells to Facebook

Palo Alto – November 21, 2016 – Cooley advised FacioMetrics on its sale to Facebook.

FacioMetrics develops facial analysis software for mobile applications. FacioMetrics was started to respond to the increasing interest and demand for facial image analysis – with all kinds of applications, including augmented/virtual reality, animation, audience reaction measurement and more.

“How people share and communicate is changing and things like masks and other effects allow people to express themselves in fun and creative ways,” said a spokesperson from Facebook in an interview with TechCrunch. “We’re excited to welcome the Faciometrics team, who will help bring more fun effects to photos and videos and build even more engaging sharing experiences on Facebook.” 

In April 2016, Cooley advised Masquerade on its sale to Facebook.

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