Press Release

SmartAsset's Valuation Climbs to $1 Billion+ With Series D Round

June 30, 2021

Boston – June 30, 2021 – Cooley advised SmartAsset, a technology company that connects consumers to financial advisors, on its $110 million Series D financing round, which brings its valuation to more than $1 billion. Roy Moran, Kevin Cooper, Andrew Gunther and Pat Mitchell led the Cooley team advising SmartAsset.

TTV Capital led the round, which also included participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners and CMFG Ventures. SmartAsset will use the new capital to invest in new product offerings, technology infrastructure and data partnerships and to continue aggressively scaling its employee headcount to fuel its meteoric growth.

“Our mission is to help people get better financial advice,” Michael Carvin, founder and CEO of SmartAsset, said in a news release. “With this additional capital, we are going to make further investments in building the web’s best personal finance resource and enhancing our ability to connect consumers to financial advisors across the US.”

SmartAsset is the web’s go-to resource for financial advice that powers SmartAdvisor, the largest marketplace connecting consumers to financial advisors and financial products. Reaching more than 100 million people each month through its educational content and personalized calculators and tools, SmartAsset’s mission is to help people make smart financial decisions.

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