Press Release

Twilio Agrees to Acquire Segment for $3.2 Billion

October 19, 2020

San Francisco – October 19, 2020 – Cooley advised Twilio, a publicly traded cloud communications platform, on its agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock. Partners Ben Beerle, Jamie Leigh and Jon Avina led the Cooley team advising Twilio on the transaction, which is expected to close in Q4.

The transaction accelerates Twilio’s vision of becoming the world’s leading customer engagement platform trusted by developers and companies globally. Combining with customer data platform Segment will provide a single, unified customer view that helps companies better understand their customers and engage more effectively.

“Data silos destroy great customer experiences,” Jeff Lawson, co-founder and CEO of Twilio, said in a news release. “Segment lets developers and companies break down those silos and build a complete picture of their customer. Combined with Twilio's customer engagement platform, we can create more personalized, timely and impactful engagement across customer service, marketing, analytics, product and sales. We are thrilled to welcome Segment to the Twilio team.”

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry, from emerging leaders to the world’s largest organizations, to reinvent how companies engage with their customers.

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