Twilio Agrees to Acquire Segment for $3.2 Billion

San Francisco – October 19, 2020 – Cooley advised Twilio, a publicly traded cloud communications platform, on its agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock. Partners Ben Beerle, Jamie Leigh and Jon Avina led the Cooley team advising Twilio on the transaction, which is expected to close in Q4.

The transaction accelerates Twilio’s vision of becoming the world’s leading customer engagement platform trusted by developers and companies globally. Combining with customer data platform Segment will provide a single, unified customer view that helps companies better understand their customers and engage more effectively.

“Data silos destroy great customer experiences,” Jeff Lawson, co-founder and CEO of Twilio, said in a news release. “Segment lets developers and companies break down those silos and build a complete picture of their customer. Combined with Twilio's customer engagement platform, we can create more personalized, timely and impactful engagement across customer service, marketing, analytics, product and sales. We are thrilled to welcome Segment to the Twilio team.”

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry, from emerging leaders to the world’s largest organizations, to reinvent how companies engage with their customers.

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Related Contacts
Ben Beerle  Partner San Francisco
Jamie Leigh  Partner San Francisco
Jon Avina  Partner Palo Alto
Barbara Mirza  Partner Los Angeles – Santa Monica, Los Angeles – Downtown
TJ Graham  Partner Palo Alto
Howard Morse  Partner Washington, DC
Megan Browdie  Partner Washington, DC
Joshua Mates  Partner San Francisco
Stella Sarma  Special Counsel Brussels, London
Todd Gluth  Partner San Diego
Karen Tsai  Special Counsel Washington, DC
Caitlin Cunningham  Associate Colorado
Chris Chynoweth  Associate New York
Alexander Ellebracht  Associate Palo Alto
Isabelle Mackesey  Associate Washington, DC
Casey Warsh  Associate Colorado
David Dalton  Associate Los Angeles – Santa Monica, Los Angeles – Downtown
Daniel Lac  Associate San Diego
Kevin Rivers  Associate Palo Alto
Maria Jose Cordero  Associate Palo Alto
Christine Graham  Special Counsel London, Brussels
Bram G. Couvreur  Partner Los Angeles – Santa Monica, Los Angeles – Downtown
Cristina DeBiase  Associate Washington, DC