Press Release

Thirty Madison to Combine With Nurx to Create One Virtual Specialty Care Platform

February 11, 2022

New York – February 11, 2022 – Cooley advised Thirty Madison, a specialty healthcare company for people living with chronic conditions, on its agreement to merge with women-focused digital healthcare company Nurx. Partners Ian Nussbaum and Adam Dinow led the Cooley team advising Nurx. 

The partnership, which will be under the Thirty Madison brand, will allow users greater access to care on a single, unified platform, rapidly accelerate the use of Thirty Madison’s specialist-level care model through a breadth of new condition offerings, and grant access to a broader reach of patients through employers and payers by innovative partnerships.

“What the Nurx team has built for its patients is remarkable, and is exactly what brought our two companies together: a relentless focus on our patients’ many different needs through personalized treatment and expert care,” Steve Gutentag, co-founder and CEO of Thirty Madison, said in a news release. “This partnership accelerates our ability to serve patients at an even greater scale by immediately doubling the number of conditions we cover and the number of patients on our platform.” 

Founded in 2017, Thirty Madison helps patients manage chronic medical conditions requiring varying needs of specialty care, from low acuity to high acuity, through its integrated care model. Thirty Madison’s unique care model delivers accessible, affordable care and superior outcomes for hundreds of thousands of patients. This specialized care model is powered by the company’s proprietary platform that delivers the technology, services and physical infrastructure needed to provide high-quality care to an increasing number of patients.

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