Prodege Agrees to Major Investment From Great Hill Partners

San Diego – December 16, 2021 – Cooley advised Prodege, a cutting-edge marketing and consumer insights platform, on its definitive agreement to secure a major investment from private equity firm Great Hill Partners, which will support its rapid organic expansion and targeted acquisition strategy. Lawyers Rama Padmanabhan, Bram Couvreur, Lindsey O’Crump, Dannielle Antone and Rajdeep Bains led the Cooley team advising Prodege.

“We’re thrilled to partner with the Great Hill team. They bring exceptional expertise in the digital commerce space, helping companies like ours innovate, scale thoughtfully both organically and inorganically, and create lasting value,” Chuck Davis, CEO and chairman of Prodege, said in a news release. “There are pivotal opportunities ahead to expand our leadership as a critical partner to leading brands and agencies. We look forward to working with Great Hill to continue delivering the best marketing and consumer insights for our clients.”

Prodege provides its partners with marketing, data and analytics solutions that enable leading brands and agencies to gather insights, target their core audiences, acquire new customers, boost engagement, increase revenue and drive brand loyalty and product adoption. The company offers its members cash back and rewards for everyday online activities such as shopping, sharing their opinions and discovering new products and services.

About Cooley LLP

Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation, where innovation meets the law.

Cooley has 1,500 lawyers across 17 offices in the United States, Asia and Europe.

Related Contacts
Rama Padmanabhan Partner San Diego
Bram G. Couvreur Associate Los Angeles
Lindsey O'Crump Associate San Diego
Dannielle Antone Associate San Francisco
Rajdeep Roger Bains Associate San Diego
C. Thomas Hopkins Partner in Charge – Los Angeles Los Angeles, San Diego
Todd Gluth Partner San Diego
Timothy Shapiro Associate Palo Alto
Alessandra Murata Partner Palo Alto
Benjamin D. Clark Associate Washington, DC
Patrick Flanagan Partner New York
Anthony Hajj Associate New York
Jacqueline Grise Partner Washington, DC
Richard G.S. Lee Associate Washington, DC
Ross Eberly Partner Los Angeles
Charles Haley Partner Palo Alto
Kristopher Kleiner Associate Colorado
Nick Berk Associate San Francisco
Christopher Kimball Partner Washington, DC
Rebecca Ross Special Counsel Washington, DC
Mattie Wheeler Associate Washington, DC
Stella Sarma Special Counsel Brussels, London
Dillon Martinson Special Counsel Washington, DC
Daniel Lac Associate San Diego