Patent Filings for Generative AI Have Grown 500% This Year as Brands Test Its Potential

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"A web of nodes modeled after brain neurons is trained into an incomprehensibly complex algorithm that knows one thing and one thing only: the patterns of fade and wear accumulated by old pairs of jeans. So begins a recent Levi’s patent proposal detailing the use of neural networks in clothes manufacturing."

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Christopher Hutter Partner, Reston