Washington DC – March 12, 2019 – Cooley advised product content management company ItemMaster on its sale to Gladson, which offers digital asset and product information management solutions. Partner Josh Holleman led the Cooley team advising ItemMaster on the transaction.
The addition of ItemMaster’s product content database, consumer-centric attributes and retailer network further boosts Gladson’s ability to provide accurate product data to an expanded network of market participants through its high-quality audit capabilities.
“Our firm has had a vision of helping to modernize the marketplace and revolutionize how product imagery and information can drive retailer and brand marketing in the 21st century,” said ItemMaster CEO Dev Ganesan in a news release. “Content is the core of a great shopper experience, and by joining Gladson we can ensure that our clients provide the best content to their shoppers, online and in the store.”
ItemMaster allows brands to create, manage and distribute verified, structured product attributes that meet the requirements of retailers to driver better consumer experience.
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