Press Release

Jawbone Acquisition of Body Media

April 30, 2013

San Francisco, Calif. – April 30, 2013 – Cooley LLP announced today that it advised Jawbone, a leader and innovator in health and lifestyle products and services, on its recent agreement to acquire Body Media. The acquisition will allow Jawbone to further its leadership and accelerate its innovation in wearable health technology and personal data analysis.

San Francisco-based Jawbone has developed human-centered wearable technology and audio devices that solve everyday problems and help people live better. UP™, its revolutionary wristband and app system, helps people learn things about themselves and their lifestyles that they never knew, enabling them to understand how they sleep, move, eat and feel, and how those activities affect one another. A 2010 IDSA Design of the Decade winner, Jawbone is also the creator of the best-selling JAMBOX® and BIG JAMBOX® wireless speakers, the award-winning Jawbone ERA® and ICON™ Bluetooth headsets, and NoiseAssassin® technology.

Body Media, based in Pittsburgh, PA, has been a pioneer in wearable body monitors, with over 14 years of medical and consumer expertise in the category. Body Media has amassed one of the largest living databases of raw and real-world human sensor data from its multi-sensor body monitors, with over 500 trillion sensor points collected and analyzed over the company's history. It also has the only platform of its kind that is registered with the FDA as a Class II medical device clinically proven to enhance users' weight loss. Body Media employees will join Jawbone's existing team.

The Cooley team advising Jawbone was led by partner Kenn Guernsey and included partner and Emerging Companies practice chair, Craig Jacoby; associates Carolyn Mo, Matthew Roberts, Susan Sher, Linda Lee and Jennifer Baer; Tax partner Susan Cooper Philpot; Regulatory partner Natasha Leskovsek; special counsel and co-chair of the Privacy practice, Susan Lyon; Trademark partner John Crittenden; Antitrust partner Francis Fryscak; Employment & Labor partner Joshua Mates; Compensation & Benefits partner Renee Deming and associate Sarah Dale; and Credit Finance partner Michael Tollini.

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