Trademark, Copyright & Advertising

Cooley's Trademark, Copyright & Advertising practice ranks among the most active and successful practices worldwide. As a fully integrated prosecution, counseling and litigation practice, we manage international clearance, registration and policing for some of the largest trademark portfolios in the world. We also aggressively litigate to protect and defend our clients' trademark, copyright and advertising interests in state and federal courts and before administrative agencies such as the PTO's Trademark Trial and Appeal Board.

Cooley's trademark and copyright team continues to punch above its weight in terms of clients—representing a raft of impressive names

The Legal 500

We litigate trademark and copyright cases for industry leaders and handle trademark prosecution and portfolio management for leading brands with global portfolios. For international filings, we have a team of attorneys in our London office who manage trademark prosecution across the European Union. Our trademark team in London brings to bear decades of experience advising some of the world's most well-known brands on all aspects of the selection, prosecution, protection and enforcement of trademarks, brands and designs in the EU. In addition to our on the ground coverage in the US and EU, we have a carefully vetted network of counsel with whom we partner located in key jurisdictions around the world such as Africa, Australia, Canada, China, India, Israel, Japan, Mexico, the Middle East, Russia, South America and every other country where our clients have business interests.

Our clients range from trailblazing start-ups to Fortune 500 companies, all of which benefit from our unique, business-focused approach to developing trademark and brand-building strategies tailored to each client's definition of success. 

Key Facts

  • One of the largest trademarks groups found in any of the AmLaw 50 law firms, with 23 lawyers (including 7 partners) and 10 paralegals, based in the US and UK
  • 20,000 trademarks under our management and nearly 100 trademark and copyright cases over the past five years
  • In the past five years, prepared and filed 4,000 US trademark applications, managed nearly 5,000 US trademark filings/prosecutions, and managed 8,000 foreign trademark filings
  • Recognized by the National Arbitration Forum as the #5 filer of domain name (UDRP) arbitration complaints
  • Extensive network of experienced lawyers with whom we partner located in more than 100 key jurisdictions around the world

Market Leader

  • Named a top trademark practice in the US by Legal 500 and Managing Intellectual Property
  • Ranked among the top IP practices in the US and UK by Chambers
  • Top 25 Trademark Law Firms in the CSC Trademark Insider annual ranking of top trademark filers
  • Top Award for "Best USA IP Firm: Trademark" at the International Legal Alliance Summit and Awards (2014)
  • Managing Intellectual Property awards for "Trademark Contentious Firm of the Year – West" (2014) and "Trademark Prosecution Firm of the Year – West" (2014, 2015)
  • Named to the National Law Journal's "IP Hot List," an exclusive recognition for innovative strategies in patent, copyright and trademark legal services (2012, 2013, 2015)
  • Gold tier ranking in WTR 1000 Guide to The World's Leading Trademark Professionals (2013)
  • Multiple partners recognized in the latest edition of The World's Leading Trademark Lawyers

Related Practices

Trademark Practice Wins Again

Cooley named 2015 "Trademark Prosecution Firm of the Year - West"
by Managing Intellectual Property. Learn why.

National Law Journal puts Cooley on IP Hot List

Once again, Cooley is named to NLJ's IP Hot List, which is comprised of just 15 firms "that accomplish great things in the realm of intellectual property law." Read more.

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