Recorded webinar

WEBINAR The shock factor: Did Brunetti lead to a rise of scandalous brands in the fashion industry?

October 14, 2020
Event details
October 14, 2020
1:00 – 2:00 pm Eastern Standard Time

Event summary

11:00 am – 12:00 pm  MDT
10:00 am – 11:00 am PDT
6:00 pm – 7:00 pm GMT

Last June, in Iancu v. Brunetti, the Supreme Court struck down the statutory bar preventing federal registration of “immoral and scandalous” trademarks, finding it violated the First Amendment. This ruling opened the door for brands to seek federal registration of trademarks which, in the past, would have been refused as too vulgar, profane or offensive.

Our panelists will explore USPTO trademark filing trends, the impact of relevant Supreme Court decisions on the fashion industry and considerations when registering a scandalous mark or brand. Included among our panelists is John Sommer, the lead lawyer who represented Erik Brunetti before the Supreme Court. 


  • Rose Kautz – Associate, Cooley
  • John Sommer – Lead counsel for Erik Brunetti in Iancu v. Brunetti 
  • Megan Carpenter – Dean and Professor of Law, University of New Hampshire Franklin Pierce School of Law
  • Holly Baird – President, Geragos Global Communications (Crisis Communications) 

Please note, this webcast was previously recorded on October 14, 2020. For more information, please email Suhani Patel.

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