Practices

Consumer Protection

Practice area summary

Advocating for, advising, and defending top consumer-facing and technology companies through their most complex, high-stakes consumer protection matters before the Federal Trade Commission (FTC), state attorneys general (AGs), the Consumer Financial Protection Bureau (CFPB), the UK’s Competition and Markets Authority (CMA) and private plaintiffs. Cooley helps clients stay ahead of investigations, class actions, and headlines by building compliant products, advertising, disclosures, and programs – and, if scrutiny arrives, by responding quickly, strategically and aggressively.

Optimized: Advocating for, advising and defending leading consumer facing and technology companies in high stakes matters before the FTC, state attorneys general, the CFPB, the UK CMA and private plaintiffs. Consumer protection lawyers and FTC lawyers help clients stay ahead of investigations, class actions and headlines by building compliant products, advertising, disclosures and programs – and, when scrutiny arises, respond quickly, strategically and aggressively as a trusted consumer protection law firm.

Content edits:
Consumer protection lawyers delivering practical advice and advocacy to help consumer-facing and technology companies navigate high-stakes FTC investigations, regulatory enforcement and class action defense.

Why Cooley

  • Consumer protection lawyers for high-stakes business and regulatory risk

    Consumer protection issues rarely stay confined to legal exposure. They shape product decisions, growth strategy and brand trust. Cooley advises many of the world’s most innovative companies where those pressures converge – helping leadership teams make informed decisions and prevent business challenges from becoming tomorrow’s headlines.

  • FTC and CMA lawyers and regulatory defense counsel for complex investigations

    We guide companies through FTC, state AGs, CFPB and UK CMA investigations. Our team includes former senior government officials and seasoned investigators who understand how agencies prioritize issues, build cases and evaluate outcomes, allowing our clients to respond effectively at each stage.

  • Consumer protection law firm integrating litigation, regulatory and product strategy

    Regulatory inquiries, class actions and internal business decisions often move in parallel.

    We connect these elements into a single strategy – aligning responses to regulators, litigation positioning and product or disclosure decisions from the outset. This commercial approach is why Cooley’s consumer protection lawyers are often asked to take over high-risk matters from other firms at pivotal moments.

  • FTC and CMA lawyers focused on efficient investigation resolution

    Many matters are resolved before reaching enforcement or litigation. We work to narrow issues, persuade agencies to close investigations or drop demands and avoid escalation wherever possible. When matters become public, we are prepared to defend clients through enforcement actions, class actions and mass arbitrations with a coordinated strategy.

    We can also advise on risk mitigation strategies – our deep experience with the relevant regimes and rapidly developing law means that we can help clients assess compliance gaps and put in place strategies to enhance compliance and reduce the risk of litigation or enforcement.

  • Coordinated counsel for privacy, AI and cross-regulatory challenges

    Consumer protection issues often intersect with data use, AI, advertising and financial regulation. We work across Cooley’s cyber/data/privacy, AI, white collar defense and investigations, general product safety regulation and financial services regulatory teams to deliver a unified response across legal, technical and operational considerations.

  • Sophisticated strategies across the full life cycle of consumer protection investigations and disputes

    We advise companies from the earliest signals of risk – including consumer complaints, inquiries and civil investigative demands or subpoenas – through negotiation, motion practice, trial preparation and resolution. This continuity helps us connect early decisions to long-term outcomes and position matters for resolution, including in many cases, closure without action.

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FAQs

IP Litigation Department of the Year finalist (2023, 2025)

Cooley Named Finalist for The American Lawyer’s Prestigious Litigation Department of the Year Award

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