Cooley advised SnagFilms on its sale of Indiewire to Penske Media. Founded in 1996, Indiewire.com developed a strong following with its focus on news and reviews for industry insiders and fans of independently produced movies and TV content. Indiewire was acquired by SnagFilms in 2008.
SnagFilms CEO Rick Allen said in a statement that: "After careful consideration of the ingredients that could make the next eight years and beyond even more impactful, we determined that Penske Media would provide the optimum home for Indiewire."
SnagFilms' newest business unit, ViewLift, is a B2B platform service offering a complete end-to-end solution for creating, launching and monetizing video applications on every major digital device. On its owned-and-operated digital properties, the Company offers free movies, TV series and shorts, all on demand and across mobile, set-top box and home entertainment devices. Indiewire.com provides news, information and networking site for independent-content creators, the industry and fans. PMC is a leading digital media, publishing and information services company.