C-Suite Executives More Aware of Trademark Portfolio Risk and Reward

IPWatchdog

"Last month, CompuMark released its findings from a survey conducted in August 2016 showing that eight in ten (80%) C-level executives of companies with 10 or more employees believe trademark infringement of their marks is on the rise.  Despite this, of the 440 executives polled, only one in five (20%) stated they have a process in place to actively watch more than 75% of their portfolio marks, while half admitted to watching only between 26-75%."

Read the article

Related Contacts