Brand Owners Watch as Smoke Clears on Plain Packaging Efforts

IP Watchdog

"The World Health Organization ('WHO') celebrated World No Tobacco Day 2016 at the end of last month with a theme focused on plain packaging. As I’ve written about before, plain packaging involves the removal of logos, colors and brand images or promotional material on product packaging, particularly in connection with tobacco."

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Related Contacts
Brian Focarino Associate, Boston