Bluecore Acquired by Insider One
Cooley advised Bluecore, a leading retail martech unicorn serving more than 400 US enterprise brands, on its agreement to be acquired by Insider One, the leading Agentic Customer Engagement Platform, enabling brands to deliver autonomous, end-to-end customer engagement and AI-driven growth.
The transaction was announced publicly in the following press release, which can be viewed here.
Lead team: David Silverman, Scott Rudin, Jim Fulton, Simon Trisk, Nancy Kyei and Ethan Ebert-Zavos led the Cooley team advising Bluecore.
Supporting team: Jeffrey Tolin, Nyron Persaud, Joseph Lockinger, Mark Cornillez-Ty, Katie Benvenuti, Erika Freeman, Joy Chow, Stefan Cohen, Michael Pelle, Liz Gold, Tania Soris and Brittany Sanok provided invaluable support.
Cooley has served as primary corporate counsel to Bluecore for over ten years, advising on the company’s Series A–E financings, which collectively resulted in a $1 billion valuation.
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