Direct Listings Attract Interest As Market Awaits Primary Pioneer

Mergermarket

"Advocates tout direct listings as more efficient and less expensive than traditional IPOs since shares are sold at a price set by the market instead of a book building process led by investment banks. This reduces the chance that sellers leave money on the table if a stock pops on the first day of trading."

Read the article (subscription required)

Related Contacts
David Segre Partner, Palo Alto