San Francisco – May 24, 2018 – Cooley advised Bizible on its sale to Marketo, a Vista portfolio company, for an undisclosed amount. Cooley partners John Robertson and Eric Schwartzman and special counsel David Silverman led the team advising Bizible on the acquisition.
The combination aims to meet one of the top demands from chief marketing officers – a need for better attribution to help spend budgets more effectively. Bizible and Marketo’s technologies and analytics are complementary to one another, allowing organizations to seamlessly link revenue back to marketing investment.
"Under the umbrella of Marketo, we will continue to aggressively innovate while also leveraging the breadth of the [Marketo] Marketing Nation to reach even more customers with our game-changing technology," said Aaron Bird, co-founder and CEO of Bizible, in a news release. "We remain committed to delivering marketers effective solutions that provide the analytics and insights needed to make smart decisions and grow their companies."
Founded in 2011, Bizible is pioneering the marketing performance management space with revenue attribution and planning software to help B2B marketing teams better focus their efforts and budgets. Prior to the acquisition, Bizible was backed by some of the leading investors in the marketing automation space, including Len Jordan of Madrona Venture Group and Stacey Bishop of Scale Venture Partners.
Cooley has advised Bizible on its venture capital financings and general corporate needs since 2012.
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