nToggle Sells to Rubicon Project

Boston – July 24, 2017 – Cooley advised longtime client nToggle on its recent sale to Rubicon Project, a global advertising exchange, for an aggregate cash consideration of $38.5 million.

According to Rubicon, nToggle’s technology, which makes it easier and more cost effective for programmatic buyers to find specific inventory among the billions of bid requests they receive each day, will be made available on the Rubicon platform in the coming months.

“We’ve spent the last three years building our advanced data solutions, innovative technology platform and talented team, and are excited for the opportunity to accelerate our business by taking this next step with our longtime partner Rubicon Project,” said Adam Soroca, founder and CEO of nToggle, in a news release.

nToggle’s proprietary algorithm-driven software utilizes breakthrough analytical and data science techniques to help supply-and-demand partners manage the ever-expanding bid stream across all digital media by traffic shaping real-time bidding requests, optimizing traffic and reducing the number of duplicates and irrelevant bid requests that demand-side platforms must process.

Cooley has partnered with nToggle as its corporate law firm from its inception, advising on the company’s formation, seed financing and all outside financing rounds in addition to its acquisition.

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