Press Release

YouTube Fashion Network StyleHaul Sells to RTL Group

November 7, 2014

Los Angeles – November 7, 2014 – Cooley advised StyleHaul on its $107 million sale to RTL Group, valuing the company at $151 million. The sale will give RTL Group a controlling stake in StyleHaul. Additional performance-based incentives could further increase the purchase price. RTL Group will also invest $20 million to fund the company's expansion.

StyleHaul is the largest original video network on YouTube for fashion and beauty and ranks 16th in terms of video views among YouTube partners globally. Based in Los Angeles, StyleHaul investors in addition to RTL Group include Bertelsmann Digital Media Investments and RezVen Partners. RTL Group is a leading European TV and radio conglomerate.

The corporate team representing StyleHaul included partners Dave Young and Laura Medina and associates Matthew Hallinan and Danielle Warner. Critical transactional support was provided by partner Mark Windfeld-Hansen and associate Jonathan Rivinus (tax); partner Renee Deming and associate Sarah Dale (compensation and benefits); and special counsel Leslie Cancel (employment and labor).

About Cooley LLP

Cooley's attorneys solve legal issues for entrepreneurs, investors, financial institutions and established companies. Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and bet-the-company litigation, often where innovation meets the law.

Cooley has 800 lawyers across 11 offices in the United States and China.