YouTube Fashion Network StyleHaul Sells to RTL Group

Los Angeles – November 7, 2014 – Cooley advised StyleHaul on its $107 million sale to RTL Group, valuing the company at $151 million. The sale will give RTL Group a controlling stake in StyleHaul. Additional performance-based incentives could further increase the purchase price. RTL Group will also invest $20 million to fund the company's expansion.

StyleHaul is the largest original video network on YouTube for fashion and beauty and ranks 16th in terms of video views among YouTube partners globally. Based in Los Angeles, StyleHaul investors in addition to RTL Group include Bertelsmann Digital Media Investments and RezVen Partners. RTL Group is a leading European TV and radio conglomerate.

The corporate team representing StyleHaul included partners Dave Young and Laura Medina and associates Matthew Hallinan and Danielle Warner. Critical transactional support was provided by partner Mark Windfeld-Hansen and associate Jonathan Rivinus (tax); partner Renee Deming and associate Sarah Dale (compensation and benefits); and special counsel Leslie Cancel (employment and labor).

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