Adtech + Marketing Tech

In Depth

Cooley works with technology companies through all stages of growth. Our experience stretches across the adtech and marketing tech fields, including public offerings, mergers and acquisitions, private financings, licensing, FTC regulatory and patent counseling. Clients who partner with us get the advantage of extensive experience, true teamwork and an entrepreneurial culture that help build businesses and transform breakthrough ideas into successful companies.

Representative Matters

• 50+ class actions in recent years for clients including Google and Facebook
• Criteo in its $250.6 million IPO and $236.3 million follow on offering
• Datalogix in its sale to Oracle, and previously in its acquisition of Spire
• Tremor Video in its $75 million IPO, and most recently in its victory when the US Court of Appeals for the Second Circuit affirmed the trial court's dismissal of a putative shareholder class action arising out of the company's IPO
• LLR Partners in their $25 million investment of development capital in eLocal USA
• Millennial Media in its $132.6 million IPO, $141.5 follow on offering and in its acquisition of Jumptap for $225 million (which combined the #2 and #4 mobile advertising firms in a consolidating industry), the HSR process at the FTC related to that acquisition and later in the dismissal of two consolidated securities class actions filed against the company and others in the US District Court for the Southern District of New York
• New Enterprise Associates in the $50 million Series D funding of Placester
• MediaMath in its acquisition of Akamai Technologies’ Advertising Decision Solutions and Rare Crowds
• Ogury on various financings including its $50 million Series C and $15 million Series B rounds led by Idinvest
• AddThis in its sale to Oracle
• AdoTube in its acquisition by Exponential Interactive
• Adchemy in the sale of its Actions business to XL Marketing
• Successfully represented AdMob in an FTC privacy investigation relating to Google’s acquisition
• Visible Measures in a privacy class action alleging unauthorized use of flash cookies (Strickland, et al. v. Visible Measures Corp.), and obtained dismissal of all claims in an intellectual property dispute
• Negotiated a unique style of cy pres remedy, resolving Beacon privacy class action for Facebook
• Successfully resolved one of the largest right of publicity class actions ever filed for Facebook, where the proposed class would have included nearly 50% of the American population
• Defended Google in a case alleging that Google's policy of allowing potential advertisers to bid on trademarks in its AdWords program constitutes trademark infringement
• Successfully represented WhenU.com, an online advertising company, in a series of lawsuits alleging that its online advertisements infringe the trademark and copyrights of website owners