About Bettina

Bettina leads brand strategy at Cooley, helping strengthen the firm’s market position and translate business priorities, market intelligence and client insight into a differentiated brand that supports growth today and reflects where the firm is going next. Her work connects business strategy, client experience, brand positioning, campaigns and storytelling to build a more distinctive, differentiated and future-ready brand that is highly competitive in the market.

Passions

Travel

Cultures and ideas

Human psychology

Yoga

Cooking

View full bio

This content is provided for general informational purposes only, and your access or use of the content does not create an attorney-client relationship between you or your organization and Cooley LLP, Cooley (UK) LLP, or any other affiliated practice or entity (collectively referred to as "Cooley"). By accessing this content, you agree that the information provided does not constitute legal or other professional advice. This content is not a substitute for obtaining legal advice from a qualified attorney licensed in your jurisdiction, and you should not act or refrain from acting based on this content. This content may be changed without notice. It is not guaranteed to be complete, correct or up to date, and it may not reflect the most current legal developments. Prior results do not guarantee a similar outcome. Do not send any confidential information to Cooley, as we do not have any duty to keep any information you provide to us confidential. When advising companies, our attorney-client relationship is with the company, not with any individual. This content may have been generated with the assistance of artificial intelligence (Al) in accordance with our Al Principles, may be considered Attorney Advertising and is subject to our legal notices.