Companies That Use Social Media and Endorsements Should Update Practices to Address Latest FTC Advice and Enforcement
"The Federal Trade Commission (FTC) recently has updated guidance on use of endorsements in 'The FTC’s Endorsement Guides: What People Are Asking,' which address the use of social media and paid influencers to promote companies and products. Companies that encourage users to endorse their products should update their guidelines and training to account for this new guidance."
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