Cooley advised BÉIS, a leading lifestyle and travel brand founded in 2018 by actress and entrepreneur Shay Mitchell, and Beach House Group, BÉIS’s majority stakeholder, in connection with Samsonite’s acquisition of BÉIS with an enterprise value of approximately $210 million.

The transaction was announced publicly in this press release.

Dave Young, Tim Nguyen, James Allen, Lewis Loy, Jason Rooindej, Leila Kazerouni, Amalia Jaeck, and Meghana Bhimarao led the Cooley team advising BÉIS and Beach House Group.

Ellie Seber, Winda Fung, and Stevie Yu provided invaluable advice. 

Cooley previously advised Beach House Group, the Los Angeles-based beauty incubator behind BÉIS, Pattern Beauty, Noyz, Moon, Florence By Mills and other breakout consumer brands, on a number of financing and other corporate matters.

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