Unilever Acquires Hair Wellness Brand Nutrafol

New York – June 1, 2022 – Cooley advised Nutrafol, a leading provider of hair wellness products, on its agreement to sell a majority stake in the company to Unilever. Partner Kevin Cooper led the Cooley team advising Nutrafol on the transaction, and partner Stephane Levy has acted as longtime corporate counsel to the company. Nutrafol is backed by Unilever Ventures and consumer-focused private equity firm L Catterton.

Nutrafol will add to Unilever’s portfolio of world-leading and trusted brands. The company will continue to be based in New York and led by co-founder and CEO Giorgos Tsetis. Nutrafol will operate as part of Unilever’s health and well-being unit, which includes brands such as OLLY, Liquid I.V. and Onnit.

“Joining forces with a leading global organization like Unilever, and all the resources and scale that comes with that, is the natural evolution in our mission to help people grow into their best selves through wholebody health,” Tsetis said in a press release.

Launched in 2016, Nutrafol is the #1 dermatologist-recommended hair growth brand in the US, and offers a range of clinically tested, physician-formulated products designed to address thinning hair and compromised hair health for women and men at various life stages. Nutrafol takes an individualized, whole-body approach that that leverages its patented Synergen Complex – a blend of medical-grade nutraceutical ingredients that target multiple root causes affecting hair health, including hormones, stress, lifestyle, metabolism, nutrition and aging. Nutrafol is backed by more than 3,000 physicians across the US for its trusted, reliable results.

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Related Contacts
Kevin Cooper  Partner New York
Stephane Levy  Partner New York
Zachary Sonenshine  Associate New York
Natalie D. Vernon  Associate Colorado
James Lin  Associate New York
Ariel Rom  Associate New York
Daniel Chao  Associate New York
David Dalton  Associate San Francisco
Amber Ausley Parlow  Associate San Francisco
Jessica Winn  Associate Boston
Bomin Kim  Associate New York
Matthew Langer  Partner New York
Danielle Joe  Associate Washington, DC
John Paul Oleksiuk  Partner New York, Los Angeles
Nicollette R. Moser  Associate Washington, DC
Andrew Bae  Associate Washington, DC
Len Jacoby  Partner New York
Zimu Yang  Associate Washington, DC
Lei Shen  Partner Chicago
Grace Hunter  Associate Washington, DC
Jonathan Rivinus  Partner Colorado
Randy Sabett  Special Counsel Washington, DC
Michael Rose  Associate San Francisco
Winda Fung  Associate Los Angeles
Patrick Flanagan  Partner New York
Geoffrey Spolyar  Partner Boston
Megan Donohue  Partner San Diego
Steven A. Zuckerman  Associate New York
Sonia Nath  Partner Washington, DC
Adriana Wirtz  Partner New York
Veronica Caba  Paralegal Specialist New York
Patricia Myers  Paralegal Specialist Colorado