Unilever Acquires Hair Wellness Brand Nutrafol
New York – June 1, 2022 – Cooley advised Nutrafol, a leading provider of hair wellness products, on its agreement to sell a majority stake in the company to Unilever. Partner Kevin Cooper led the Cooley team advising Nutrafol on the transaction, and partner Stephane Levy has acted as longtime corporate counsel to the company. Nutrafol is backed by Unilever Ventures and consumer-focused private equity firm L Catterton.
Nutrafol will add to Unilever’s portfolio of world-leading and trusted brands. The company will continue to be based in New York and led by co-founder and CEO Giorgos Tsetis. Nutrafol will operate as part of Unilever’s health and well-being unit, which includes brands such as OLLY, Liquid I.V. and Onnit.
“Joining forces with a leading global organization like Unilever, and all the resources and scale that comes with that, is the natural evolution in our mission to help people grow into their best selves through wholebody health,” Tsetis said in a press release.
Launched in 2016, Nutrafol is the #1 dermatologist-recommended hair growth brand in the US, and offers a range of clinically tested, physician-formulated products designed to address thinning hair and compromised hair health for women and men at various life stages. Nutrafol takes an individualized, whole-body approach that that leverages its patented Synergen Complex – a blend of medical-grade nutraceutical ingredients that target multiple root causes affecting hair health, including hormones, stress, lifestyle, metabolism, nutrition and aging. Nutrafol is backed by more than 3,000 physicians across the US for its trusted, reliable results.
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