Press Release

Chicago-Based Reaches Unicorn Status With Series D Round

June 30, 2021

Chicago – June 30, 2021 – Cooley advised, a software review site, on its $157 million Series D financing round, which brings its valuation to $1.1 billion. is the latest Chicago startup to become a unicorn since Cooley launched its Midwest office in May, as local companies continue to grow and raise mega-rounds of funding. Lawyers Jon Gavenman and Sepideh Mousakhani led the Cooley team advising on the round.

Permira led the round, which also included participation from existing investors IVP, Emergence and Accel. New investors HubSpot Ventures and Salesforce Ventures and individual investor-entrepreneurs Auren Hoffman and Thomas D. Lehrman also participated. will use the new capital to double down on solutions to make software buying easier and more transparent.

“Software spending will top $4 trillion this year and is growing quickly with the need for digital transformation. Customers expect reliable, trusted reviews for everything they shop for, and this is increasingly true for B2B software purchases where complexity is at an all-time high and trust is low,” Godard Abel, CEO and co-founder of, said in a news release. “This funding will be a catalyst for G2 to expand our community and products, grow our team and continue investing in our vision to be the place for software online.” is the largest and most trusted software marketplace globally. More than five million software buyers each month trust, while 2,000 companies rely on it to build their reputation, manage their software spend and grow their business.

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