Press Release

Attentive Closes $230 Million Series D

September 30, 2020

New York – September 30, 2020 – Cooley advised Attentive, the personalized text messaging SaaS platform for brands and organizations, on its $230 million Series D financing round at a $2.2 billion valuation. Partner Adam Dinow headed the Cooley team advising Attentive.

Coatue led the round, which also included participation by new investors Tiger Global, Wellington Management Company, D1 Capital Partners, Atomico and Sozo Ventures and existing investors Bain Capital Ventures, Sequoia, Sequoia Capital Global Equities, IVP, Eniac Ventures, NextView Ventures, High Alpha and Sapphire Ventures. Attentive will use the additional capital to continue to accelerate its rapid pace of product innovation and to invest in the hiring and professional development of top talent.

“Personalized two-way messaging at scale is the future of business-to-consumer communication,” said Brian Long, Attentive CEO and co-founder, in a news release. “Mobile and ecommerce growth have been accelerated over a matter of months this year, creating a lasting impact on consumer behavior. Within a few years, consumers will expect all of their favorite brands and businesses to support real-time conversations via text messaging, in the same way they expect brands to have social media accounts today.”

The investment comes just five months after Attentive announced its Series C extension round, on which Cooley also advised, totaling $110 million.

Attentive works with more than 2,000 leading businesses, including Sephora, Tapestry (Coach, Kate Spade, Stuart Weitzman), Urban Outfitters, Michaels, Steve Madden and Jack in the Box – driving billions of dollars in transactions.

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