New York – June 12, 2020 – Cooley advised Bluecore, a retail marketing technology company, on its $50 million Series D funding round. The round was led by existing investor Georgian Partners and included participation from FirstMark and Norwest. The new investment brings Bluecore’s funding to more than $100 million. Cooley partner Jim Fulton led the team advising Bluecore.
The company will use the funds to accelerate its work in machine learning and artificial intelligence. Over the last four years, Bluecore has developed and released the industry’s first fully automated email marketing solution. Its AI applications can generate personalized email campaigns by curating products, content and offers specific to each shopper’s brand interactions.
“We’re eager to bring a new form of real-time intelligence that no one else has been able to tap into to market,” Fayez Mohamood, CEO of Bluecore, said in a statement. “We’re both encouraged and emboldened by the fact that our investors have continuously backed our AI and substantially increased their investments in us. Having accelerated our growth and achieved best-in-class sales productivity metrics for clients, the next phase in our partnership with Georgian Partners, FirstMark and Norwest will be critical to realizing an even greater vision for the retail industry.”
Bluecore is reimagining how the world’s fastest growing retail brands transform casual shoppers into lifetime customers. Through its patented retail data model and the recent release of Bluecore Communicate and Bluecore Site, brands are now able to personalize all communications delivered to consumers through their email and ecommerce shopping experiences.
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