Press Release

Kylie Jenner Enters Strategic Partnership With Coty for $600 Million

December 2, 2019

Los Angeles – December 2, 2019 – Cooley advised Kylie Jenner on a $600 million long-term strategic partnership between her cosmetics company and Coty. Cooley lawyers Dave Young, Matt Hallinan, Bram Couvreur and Alexandra Cotter led the Cooley team advising Jenner. 

Under the terms of the agreement, Coty, which is one of the world’s largest beauty companies, will acquire a 51% ownership in the partnership. Each party will leverage its unique strengths to further build a high-growth, digitally native beauty brand.

“I’m excited to partner with Coty to continue to reach even more fans of Kylie Cosmetics and Kylie Skin around the world,” Jenner said in a statement. “This partnership will allow me and my team to stay focused on the creation and development of each product while building the brand into an international beauty powerhouse.”

Jenner is one of the world’s most admired personalities with more than 270 million followers across her personal and brand social media channels, as well as being one of the most influential voices among beauty consumers globally. Her brands Kylie Cosmetics and Kylie Skin are two of the fastest-growing and most-engaged beauty brands on social media.

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