Palo Alto – May 9, 2018 – Cooley advised FareHarbor on its sale to Booking Holdings, a world leader in online travel and related services. Cooley partner Steve Tonsfeldt led the team advising FareHarbor.
According to Booking Holdings, FareHarbor will operate as an independent business. FareHarbor's senior management team will report into the Booking.com leadership team.
“Today, travel is fueled by technology, yet the local experiences and attractions marketplace is still largely offline,” said Gillian Tans, CEO of Booking.com, in a news release. “FareHarbor's technology allows local tours and attractions to easily bring their businesses online. We see an immense opportunity to leverage this technology to bring more local experiences online, benefitting the entire global travel ecosystem for both consumers and local businesses by allowing them to connect instantly through a seamless digital experience.”
Founded in Hawaii in 2013 and now headquartered in Denver, FareHarbor's technology allows tour and activity operators to connect with customers online through software that facilitates an easy, seamless booking experience.
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