Cooley Advises Millennial Media in its Initial Public Offering

New York, NY and Reston, VA — March 29, 2012 — Cooley LLP is pleased to announce it advised Millennial Media, Inc (NYSE: MM) in its initial public offering of common stock.

Morgan Stanley & Co. LLC, Goldman, Sachs & Co. and Barclays Capital Inc. are the joint bookrunners for the offering. Allen & Company LLC and Stifel Nicolaus Weisel are co-managers for the offering.

The Cooley LLP team was led by Brent Siler and Brian Leaf and also included Ryan Naftulin, Darren DeStefano, Tim Emmet, Katie Kazem and Linh Su, with help on compensation and benefits matters from Wendy Davis and Ashlie Lawton.

About Millennial Media

Millennial Media is the leading independent mobile advertising platform company.  Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users.  We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices.

About Cooley LLP

Cooley's 650 attorneys have an entrepreneurial spirit and deep, substantive experience, and are committed to solving clients' most challenging legal matters. From small companies with big ideas to international enterprises with diverse legal needs, Cooley has the breadth of legal resources to enable companies of all sizes to seize opportunities in today's global marketplace. The firm represents clients across a broad array of dynamic industry sectors, including technology, life sciences, venture capital, clean energy, real estate and retail.

The firm has full-service offices in major business and technology centers across the United States in Palo Alto, CA, New York, NY, San Diego, CA, San Francisco, CA, Reston, VA, Broomfield, CO, Washington, DC, Boston, MA and Seattle, WA.  The firm also has an office in Shanghai, China.

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