Lessons From FTC’s 1st Mobile Advertising Enforcement Action


"On June 22, 2016, the Federal Trade Commission filed, and immediately announced it would settle, its first-ever enforcement action against a mobile advertising company, InMobi. The FTC alleged that InMobi engaged in deceptive trade practices and violated the requirements of the Children’s Online Privacy Protection Act by collecting geolocation data from millions of consumers, including children, without their consent. In the settlement, which received court approval on June 27, InMobi agreed to pay a $950,000 fine and revise its contested data collection practices. The settlement yields four privacy lessons especially relevant to mobile technology companies."

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Matthew D. Brown Partner, San Francisco
Bethany Lobo Partner, San Francisco