Press Release

SevenRooms Acquires HeyPluto

January 30, 2024

New York – January 30, 2024 – Cooley and co-counsel Dixon Law advised SevenRooms, a marketing and operations platform for the hospitality industry, on its acquisition of HeyPluto, an artificial intelligence Short Message Service marketing platform used by hospitality and consumer brands to build and sustain authentic and mutually profitable relationships with their customers. Lawyers Tamim Bazzi, Peter Shin, James Lin and Kevin Cooper led the Cooley team advising SevenRooms.

This acquisition furthers SevenRooms’ mission to deliver personalized, revenue-generating marketing and loyalty tools to hospitality operators. Through the acquisition, SevenRooms will continue to expand the ways its customers can connect with their guests – in line with its latest release, Private Line, an exclusive messaging line giving “high-value” guests an easier, faster way to get in touch with their favorite restaurants.

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