SoftBank Vision Fund 2 Leads Round Boosting Whoop’s Valuation to $3.6 Billion

Palo Alto – September 3, 2021 – Cooley advised SoftBank Vision Fund 2 on its lead investment in Whoop’s $200 million Series F financing round, which brings the human performance company’s valuation to $3.6 billion. Lawyers Alex Kassai, Mary Wilbourn and Jack Culbertson led the Cooley team advising SoftBank Vision Fund 2.

IVP, Cavu Ventures, Thursday Ventures and GP Bullhound also participated in the round. Whoop will use the new capital to invest in research and product development, international expansion and membership offerings.

“Whoop continues to experience tremendous user growth as they transform human performance, adding new features and products that are focused on enabling their users to lead healthier lives,” Kristin Bannon, investment director at SoftBank Investment Advisers, said in a news release.

Founded in 2012, Whoop is a personalized 24/7 digital fitness and health coach that helps people unlock their inner potential and make meaningful lifestyle changes via actionable feedback on sleep, recovery and strain. Whoop membership includes free hardware and a platform designed to optimize behavior.

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