Ethos' Valuation Climbs to $2.7 Billion With New Capital Raise

Palo Alto – August 4, 2021 – Cooley advised Ethos, an insurtech company that’s transforming the life insurance space, on its $100 million investment from SoftBank Vision Fund 2, which brings its valuation to $2.7 billion. Partner Seth Gottlieb led the Cooley team advising Ethos.

With its investment, SoftBank Vision Fund 2 joins a roster of investors that includes Sequoia Capital, Accel, GV, General Catalyst, Jay-Z’s Roc Nation, and the investment vehicles of movie stars Will Smith and Robert Downey Jr. The investment brings Ethos’ total funds raised to $400 million.

“Everyone should have an opportunity to protect their families,” Peter Colis, CEO and co-founder of Ethos, said in a news release. “Our goal isn’t just to offer the best insurance customer experience ever created, but to offer it to everyone. Even at this early stage, we’ve demonstrated that our technology can do this with life insurance. We’re excited to apply our technology and data platform in new ways to expand that safety net even further.”

Ethos makes getting insurance coverage easy and accessible for millions of families by using advanced data science and artificial intelligence to eliminate the traditional barriers to life insurance and bring the industry into the modern age. Year over year, Ethos’ revenue and users have grown by more than 500%, and the company expects to issue $20 billion in life insurance coverage this year, surpassing all competitors as it achieves its mission to protect the next million families.

About Cooley LLP

Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation, where innovation meets the law.

Cooley has 1,300 lawyers across 17 offices in the United States, Asia and Europe.

Related Contacts
Seth Gottlieb  Partner Palo Alto
John Sellers  Partner Palo Alto
Rebecca Ross  Special Counsel Washington, DC
Sharon Connaughton  Special Counsel Washington, DC
Karen Tsai  Special Counsel Washington, DC
Emily Iannarelli  Associate Palo Alto
Sarah Oliai  Associate Washington, DC
Bill Boyle  Paralegal Specialist Palo Alto