Shamrock Leads $30 Million Investment in Pixellot

Los Angeles – September 19, 2018 – Cooley advised Shamrock Capital on its investment in artificial intelligence-based sports production technology company Pixellot. Partner Ray LaSoya led the Cooley team advising Shamrock, which led the round that included participation by existing Pixellot investors. 

“Pixellot’s unparalleled technology is not only compelling for broadcasters, but is also already being utilized by 1,000 US high schools and youth sports organizations as a new revenue stream and a value-added service for their parents and players,” said Shamrock partner Alan Resnikoff in a news release. “We are excited to partner with Pixellot’s top-notch executive team to support their continued growth.”

Shamrock, based in Los Angeles, invests exclusively in the media, entertainment and communications sectors and has approximately $1.9 billion of assets under management.

Cooley also recently advised Shamrock on the sale of digital audiobook producer RBMedia to KKR. Earlier this year, Cooley advised Shamrock on its investment in independent digital marketing agency Wpromote. 

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