Press Release

Shamrock Leads $30 Million Investment in Pixellot

September 19, 2018

Los Angeles – September 19, 2018 – Cooley advised Shamrock Capital on its investment in artificial intelligence-based sports production technology company Pixellot. Partner Ray LaSoya led the Cooley team advising Shamrock, which led the round that included participation by existing Pixellot investors. 

“Pixellot’s unparalleled technology is not only compelling for broadcasters, but is also already being utilized by 1,000 US high schools and youth sports organizations as a new revenue stream and a value-added service for their parents and players,” said Shamrock partner Alan Resnikoff in a news release. “We are excited to partner with Pixellot’s top-notch executive team to support their continued growth.”

Shamrock, based in Los Angeles, invests exclusively in the media, entertainment and communications sectors and has approximately $1.9 billion of assets under management.

Cooley also recently advised Shamrock on the sale of digital audiobook producer RBMedia to KKR. Earlier this year, Cooley advised Shamrock on its investment in independent digital marketing agency Wpromote. 

About Cooley LLP

Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation, where innovation meets the law. 

Cooley has 900+ lawyers across 13 offices in the United States, China and Europe.

This content is provided for general informational purposes only, and your access or use of the content does not create an attorney-client relationship between you or your organization and Cooley LLP, Cooley (UK) LLP, or any other affiliated practice or entity (collectively referred to as “Cooley”). By accessing this content, you agree that the information provided does not constitute legal or other professional advice. This content is not a substitute for obtaining legal advice from a qualified attorney licensed in your jurisdiction and you should not act or refrain from acting based on this content. This content may be changed without notice. It is not guaranteed to be complete, correct or up to date, and it may not reflect the most current legal developments. Prior results do not guarantee a similar outcome. Do not send any confidential information to Cooley, as we do not have any duty to keep any information you provide to us confidential. This content may be considered Attorney Advertising and is subject to our legal notices.