Women Know What Consumers Want: VCs Need to Wise Up

Forbes

"A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity." 

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Rachel Proffitt Partner, San Francisco
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Venture Capital Emerging Companies