Velocify Sale to Ellie Mae

Los Angeles – September 25, 2017 – Cooley advised Velocify on its $128 million sale to Ellie Mae, a leading cloud-based platform provider for the mortgage finance industry. Cooley partner Dave Young led the team advising Velocify in the transaction.

According to the companies, Ellie Mae will leverage the acquisition to accelerate its vision of offering a fully digital mortgage by combining Velocify’s lead management, engagement and distribution capabilities with Ellie Mae’s Encompass CRM’s unique approach to automated one-to-one personalized marketing and the Encompass Consumer Connect digital consumer experience.

“A digital transformation is occurring across the financial services industry, especially in the mortgage vertical in which Velocify has a leading position,” said Nick Hedges, president and CEO of Velocify, in a news release. “By joining forces with Ellie Mae, we are very excited to extend that capability throughout the consumer buying cycle.”

Velocify provides a sales acceleration software platform that helps high-velocity sales teams turn more prospects into customers. More than 1,500 companies streamline, automate and optimize their sales processes using Velocify. Velocify is funded by investors including Rustic Canyon Partners and Volition Capital.


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