Press Release

Leisure Pass Group Sells to Exponent Private Equity

December 20, 2016

London – December 20, 2016 – Cooley advised Primary Capital Partners and the shareholders of Leisure Pass Group (LPG) on its sale to Exponent Private Equity.

Private Equity firm Primary Capital, which invests in UK-based growth companies valued between £20 million and £100 million, acquired LPG from a group of private investors in 2012. LPG is the leading provider of city-based, multi-attraction tourist passes and the operating systems used to run and manage them. Its tourist passes allow reduced or free entry to attractions in 19 major cities across Europe and the US.

“LPG has proven an excellent investment for Primary, and we are delighted with Cooley’s world-class handling of the highly successful sale for our firm,” said Rob Foreman, partner at Primary Capital. “Stephen Rosen acted on the original deal and he and his colleagues have impressed throughout the investment. In the midst of a high-pressure and competitive process, Cooley’s lawyers remained calm and professional – ensuring a smooth and successful sale process.”

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