Palo Alto – September 29, 2016 – Cooley advised Knotch on its $10 million Series A funding round, which was co-led by Michael & Xochi Birch and included participation from Beth Comstock, vice chair at GE, and digital media executive Jon Miller.
Knotch provides real-time intelligence on digital marketing. Co-founder and CEO, Anda Gansca told The Wall Street Journal, “Knotch plans to expand to other types of digital advertising and build technology that will make it easier for marketers to link data collected by Knotch to other analytics systems and database they use. Ideally, this will help marketers adjust the allocation of their ad campaign budgets in real time using this cross section of data.”
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