In Person

AWE USA 2024

June 18 – 20, 2024
Long Beach Convention Center
Event details
June 18 – 20, 2024
Long Beach Convention Center
300 E. Ocean Blvd.
Long Beach, CA 90802

Event summary

Augmented World Expo (AWE) is the headquarters for everything spatial computing – including augmented reality (AR), virtual reality (VR) and mixed reality (MR), collectively referred to as extended reality (XR) – as well as enabling technologies, such as artificial intelligence (AI), biointerfaces, haptics, 5G, streaming and more. The 15th annual AWE, celebrating a breakthrough year, invited attendees to immerse themselves in the world’s largest spatial computing event. It included opportunities to try the latest spatial computing tech from 300+ exhibitors, learn from hundreds of spatial computing product leaders and build a global network of 6,500 spatial peers. 

Featured agenda item

Thursday, June 20, 2024 | 10:50 – 11:45 am PDT

Unraveling Realities: Navigating AI & Manipulation in Immersive Virtual Worlds

Cooley cyber/data/privacy associate Erin Hilliard was one of four speakers who discussed unraveling realities on this panel. From fully customizable artwork and digital assets to chatbots and nonplayer characters with complex personalities and storylines, generative AI could reduce the roadblocks to creating virtual worlds in XR and make them more compelling to users. Companies are unsurprisingly racing to incorporate generative AI into immersive environments, but this is not without risk. XR applications utilizing generative AI may capture sensitive data about people, which could be used to manipulate people into making harmful decisions –particularly, individuals belonging to vulnerable populations. This activity could implicate a host of existing and proposed laws in the US and abroad, such as those addressing sensitive data categories and “dark patterns.” While these laws were not drafted with the manipulative potential of generative AI in mind, they could nevertheless impact its design and deployment in immersive virtual environments for the foreseeable future.

Attendees left this panel presentation with an understanding of:

  • How generative AI is being applied to create and enhance virtual worlds in XR.
  • Why manipulation may occur in XR worlds when generative AI is used, as well as examples of how this may manifest.
  • How many US and foreign laws – such as the Federal Trade Commission’s Section 5 authority, the Children’s Online Privacy Protection Act (COPPA) and the European Union’s General Data Protection Regulation (GDPR) – interact with manipulation caused by generative AI applications to XR.

For more information, please email Sydney Sachs.

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