Pharmaceutical & Medical Device Branding

From name selection to trademark clearance through FDA approval, Cooley's expertise and experience in pharma and medical devices is a critical resource for companies building strong healthcare brands

Why Cooley
  • A recognized leader in life sciences, with a long history of representing life sciences innovators across the globe
  • One of the largest trademark groups found in any of the AmLaw 50 law firms, with 30+ lawyers and nearly a dozen paralegals
  • International trademark team across the US and UK with 3+ decades of experience
  • Efficient and effective resources to assist clients in identifying and pursuing worldwide protection for unique and strong brand names  
  • Deep experience not only in trademark clearance and registration, but also navigating the FDA approval process
  • Experienced trial lawyers skilled at enforcing, defending and resolving infringement and advertising claims in healthcare

Primer on Pharmaceutical Branding


Efficient, practical and results-focused trademark team - Legal 500
Powerhouse firm representing major corporations and emerging entities in the life sciences industry - Chambers
  • National Law Journal: IP Hot List (2016)
  • Chambers USA, UK: Intellectual Property (2016)
  • World Trademark Review 1000 Guide: Top firm for trademark law (2016)   
  • Legal 500: Trademarks Litigation & Trademarks Non-Contentious (2015)
  • Financial Times: Top 5 Most Innovative Law Firms (2015)
  • Managing IP: Trademark (2015)


Group Contacts
Janet Cullum Partner, New York
Anne Peck Partner, Palo Alto
Peter Willsey Partner, Washington, DC
Karen Won Associate, New York
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