Startups Should Balance Costs but Beware of Trademark Neglect

Managing IP

"A startup may conjure up images of a few brilliant individuals pouring over papers as they aggressively seek funding to make their idea the next big thing. It is understandable amid all this excitement that good trademark practice may be the last thing on these young companies’ minds. But this makes it all the more important for outside counsel to explain to them what trademark issues they should focus on."

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Related Contacts
Jeffrey Greene Partner, New York