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MIP Life Sciences Forum 2016


JW Marriott Essex House
New York, NY

Rapid developments in the landscape of drug discovery, research and pending proposals for reform in Congress means that strategies to protect your intellectual property may need rethinking. The MIP Life Sciences Forum will cover legislative developments within the life sciences sector, examining the potential impact and forecasting possible one, five and ten-year changes. 

Cooley lawyers Janet Cullum and Karen Won are featured panelists and will present an overview of the pharmaceutical branding process and discuss relevant business perspectives on topics including:

  • The value of a strong pharmaceutical brand in today's competitive healthcare marketplace
  • Understanding the processes, and the difference and timing of the processes, in obtaining trademark protection and FDA approval
  • In-house perspective on drug naming, including tips and considerations
  • Pharmaceutical brands in the marketplace post product introduction

Event details and registration

Related Contacts
Janet Cullum Senior Counsel, New York
Karen Won Special Counsel, New York