Trademark, Copyright & Advertising

Cooley LLP's Trademark, Copyright & Advertising practice ranks among the most active and successful practices worldwide.  We manage international clearance, registration, policing and litigation for some of the largest trademark portfolios in the world.  We also aggressively litigate to protect and defend our clients' trademark, copyright and advertising interests in state and federal courts and before administrative agencies such as the PTO's Trademark Trial and Appeal Board.  Year after year we are ranked among the Top 25 Trademark Law Firms (and in the top 5-10 among AmLaw 100 firms) in the CSC® Trademark Insider® annual ranking of top trademark filers.  Our partners and practices have been recognized in The World's Leading Trademark Lawyers and by the Legal 500, and we were deemed the top trademark dispute firm in the U.S. by Managing Intellectual Property.

Cooley LLP's trademark and copyright team continues to punch above its weight in terms of clients—representing a raft of impressive names, with particular strength in social networking.

The Legal 500 (2013)

We understand that our clients' brand recognition plays an increasingly important role in today's business world. Trademarks are among the most valuable intellectual property assets for traditional, brand-driven, consumer product companies and technology businesses alike. With the globalization of potential markets and the continued expansion of the Internet marketplace, more and more businesses recognize that their corporate and product names, logos and slogans are essential for communicating product value, establishing a solid reputation and building brand loyalty in each of their key business jurisdictions.

Our clients range from trailblazing start-ups to Fortune 500 companies, all of which benefit from our unique, business-focused approach to developing trademark and brand-building strategies tailored to each client's definition of success. 

Key Facts

  • One of the largest trademarks groups found in any of the AmLaw 100 law firms, with 19 lawyers, including 6 partners, and 9 paralegals
  • Fully integrated prosecution, counseling and litigation practice
  • Approximately 17,000 trademarks under our management
  • Over 1,750 applications initiated in 2013
  • More than 1,150 applications granted in 2013
  • Ranked 7th for most trademark oppositions filed by a law firm in 2013
  • Strong working relationships with a network of experienced, top-tier counsel worldwide

Market Leader

  • Named one of the most outstanding trademark litigation and non-contentious (full-coverage) trademark practices in the United States by Legal 500
  • Recognized as one of the top national IP practices in the 2012 edition of Chambers USA
  • Recognized in World Trademark Review 1000: The definitive guide to trademark legal services (2012)
  • Recognized as the "Top Trademark Contentious" firm in the U.S. by Managing Intellectual Property in 2010 and was a finalist for the award in 2011, 2012 and 2013
  • Received Managing Intellectual Property's 2012, 2013 and 2014 "Firm of the Year; U.S. - Trademark Contentious (West)" awards
  • Received Managing Intellectual Property's 2014 "Firm of the Year; U.S. - Trademark Prosecution (West)" award
  • Ranked as a Top 25 Trademark Law Firm in the CSC® Trademark Insider® annual ranking of top trademark filers
  • Received the Silver Award for "Best USA IP Firm: Trademark" at the 2013 International Legal Alliance Summit & Awards
  • Named to The National Law Journal's inaugural "Intellectual Property Hot List," an exclusive recognition that Cooley received in 2012 for its innovative strategies in patent, copyright and trademark legal services
  • Multiple partners were recognized in the 2012 edition of The World's Leading Trademark Lawyers

Related Practices


Trademark Practice Wins Again

Cooley was named 2013 "Trademark Contentious Firm of the Year" in the western U.S. regional category by Managing Intellectual Property . Learn why .


National Law Journal Selects Cooley for IP Hot List

The list, which is in its second year, identifies firms that have demonstrated creative, formidable talent in IP litigation, patent prosecution and deal-making. Read more.


©2003-2014 Cooley LLP. All rights reserved.
COOLEY® and the COOLEY LLP® logo are registered U.S. service marks of Cooley LLP.
Cooley was founded in 1920 – for our story, visit our history page.